The Benefits of Professional Real Estate Photography
You never get a second chance to make a first impression. That first visual impression of a home for sale is essential to driving and maintaining interest in a property. In today’s market, buyers have very high visual expectations, short attention spans, and they require clear information instantly. Prospective buyers have an abundance of resources and before they are willing to schedule an appointment to see a property, they prefer to view the property online. The only way to entice them into looking further at a property is with professional photography.
Before you can sell a property, you have to get potential buyers visiting the property. According to Digital House Hunt, a joint report between the National Association of Realtors Research and Google, the future of the real estate market is marketing to home shoppers online. The report states that 90% of homebuyers searched online during their home-buying process. Additionally, it states that 28% of new-home shoppers used their mobile devices. These statistics enforce our belief that in order to represent the property the best way possible is with professional photography.
Professional photography isn’t simply using an expensive camera; you have to know how to use that camera and have skill in capturing the property at its best. A real estate photographer also doubles as a “visual stager” – they take the time to look at the space and take an image that showcases each room in the ideal way, even if the rooms are empty.
Shopping for a home online is stressful; the buyer is making snap judgments from the brief impression they had from looking through photos at hyper speed. How are you going to capture their attention, let alone actually get them to look past that first exterior photo of the home? Quality real estate photography helps to determine the next step in selling a home: getting the buyer to see the house in person.