Real Estate Photography
1. Buyers are searching the Internet for their next home.
Home buyers are consumers that are increasingly competent with more technology devices such as laptops, tablets, and smartphones; This is where they want to shop, and how they prefer to search for homes. This trend shows that buyers recognize the usefulness of technology, and will notice professional photos versus point-and-shoot or cell phone pictures.
2. Professional photos get more clicks.
Having eye-catching professional photos will draw more attention to your listings, and as a result, will bring more clicks by potential home buyers. While more clicks don’t guarantee a sale, they do mean more potential buyers are looking at your listing. By reaching out to more buyers, your listing stands a better chance of finding the right buyer.
3. Having a professional take care of the photos saves you time, and stress.
Photographing a listing takes time. First you will drive to the property and go room by room taking photos, then when you get back to the office you have to take the pictures off of your camera (or phone!) and put them into your computer to be uploaded to the MLS. Often something can go wrong with the computer, or the device, and photos might not download correctly. If you realize some of the photos didn’t turn out, you have to go back and re-take the shot. If not, you stand the chance of posting a photo that advertises the listing – and your brand – badly when being viewed online.
A professional Real Estate Photographer on the other hand will take the photos, edit them to reflect the actual look and feel of the home (regardless of lighting challenges), resize them to ideal dimensions for MLS, and deliver them directly to you electronically, ready to be uploaded and marketed. They can also provide you with a virtual tour, and link it to syndicated sites for you.